Thesis Project: Designing a values-based e-commerce platform for Canadians.

Make shopping with local vendors accessible and sustainable to align with conscious consumer values.

Role

Product Designer

Industry

E-Commerce

Timeline

6 months

Case Study Coming Soon!

Lots of exciting things on the way

How might we leverage technology to improve communication between patients and healthcare providers across language barriers to build trust and reduce harm?

Problem Statement

Stage 4. User testing and iteration

Organized user testing sessions with a diverse group of participants to gather feedback on the app's usability and appeal. Utilized both in-person and remote testing methods to collect a wide range of insights.
Analyzed feedback to identify usability issues and areas for improvement. Implemented design iterations to address user concerns, enhance the app's functionality, and improve the overall user experience.

Stage 5. Final presentation and handoff

Compiled and presented a comprehensive project report to the internship team and stakeholders, detailing the design process, user testing findings, and final app design. The presentation highlighted the app's potential to foster social connections through shared dining experiences.
Prepared and delivered design specifications and assets to the development team, ensuring a smooth handoff and providing support during the initial stages of app development.

Reflections

This project was an invaluable opportunity to apply UX/UI design principles in a real-world setting, contributing to a product that promotes social connectivity and culinary exploration. It challenged me to think creatively about how to meet user needs and preferences, enhancing my skills in research, design, and collaboration. The experience underscored the importance of user feedback in the design process and the impact of thoughtful design on user engagement and satisfaction.